Talk:Seddie/@comment-3180503-20150129213240/@comment-14284535-20150129232605

Oh, let me elaborate.

First, the writers who are not one of the producers, script editors, directors, or creators of the show have one primary motivation: within the confines of the show's characters, format, etc., write the best stories you can so that you have a better chance of being hired for other gigs - although you know that your stories will be altered at least somewhat by the producers, script editors, directors, or whoever else.

Now, if you are a producer, script editor, director, or creator of a show, your vision directly impacts everything on the show virtually unfiltered. Your primary motivation should be to write the best stories you can - but many staff feel that their real job is to  further your vision of the show. Thus, the more control you have, the more important it is that your motivation *not* be to promote a specific agenda with the characters and just work with their organic development. Moreover, if the state of the show is not exactly what you idealised it to be, then it is paramount that you be open-minded about others' work; you should build upon their work and not ignore it.

Now, let's look at iCarly. I think we can agree that many of the writers who worked on the series for seasons 1-3 were, frankly, better writers than DS and many of Nick's in-house writers. Starting with season 4, DS takes more and more control of virtually every aspect of the show and writes virtually everything from there on out - and he is the primary producer as well as a semi-director and script editor. So his vision of the show dominates and, more importantly, the show is driven by his agenda.

Because his agenda was Creddie Uber Alles (https://www.youtube.com/watch?v=quLqEu4mUOU), anything that interfered with Creddie was dispensed with. So we are back to season 1 Freddie (a.k.a. DS at that age) with his idealised dream girl as Carly and all those who stopped him from getting her starring as Sam. He was neither competent enough nor open-minded enough to build upon what others had done.

So it failed because he is not a very good writer, he ignored the development before he took total control, and his vision conflicted with the development that had gone one beforehand. Even a Creddier who loves the ending of iGoodbye should be open-minded enough to see that the reliance on gimmickry was an indication of the show's decline.