User blog comment:Metatron85/The Ultimate Seddie Question/@comment-3092491-20110425032508

I think he's definitely had the idea since very early on. At least as potential. The whole love/hate thing is an obvious trope so he would have it in the back of his mind. You can tell in Season 1 they seem to be messing around with both directions, Creddie or Seddie, and not being very definitive, mostly playing for laughs. But there are little things that look heavily to Sam/Freddie development, like iWill Date Freddie. The only reason I say that is because that episode's main premise was Freddie getting a girlfriend. But the main theme of the episode, it's main focus at the end, was Sam and Freddie's relationship (friendship).

I think it was a plan shortly after the start. Since iKiss in my opinion. I also think the chemistry between Jennette and Nathan had influence on them finally deciding they were going to jump on this. Ever since iKiss it's been pointing to Sam and Freddie. iReunite with Missy, iThink They Kissed, iSpeed Date, iSave Your life and finally iOMG. Time and effort and episodes have been put towards Sam/Freddie development in one form or another. It seems really obvious to me.