Fred

"Fred" is the online alter-ego of Lucas Cruikshank who is featured in a real-life series of webcasts. Fred's videos are usually manic and fast-paced, with Cruikshank, his voice modulated to a high-pitch, making jokes and spouting non sequitirs.

Cruikshank (and Fred) guest-starred in the second season episode "iMeet Fred". In the episode, Cruikshank announces he will quit making Fred videos, after Freddie Benson criticizes them during an episode of the iCarly webcast.

In the episode, Cruikshank broadcasts from an elaborate treehouse in Idaho, where Carly Shay and her friends travel to convince him to go back to making his videos. Cruikshank reveals the whole thing was a set-up in order to boost both his and iCarly's online viewership. Lucas and Freddie "make up" during the next iCarly, and the whole gang participates in a particularly manic Fred video about the virtues of cabbages.