User blog comment:Mazznick/Is iCarly over for me?/@comment-799379-20110614144405

I think there's a reason why some people don't like iCarly like it use to be, which probably explains the up and down in terms of millions of viewers according to Wikipedia. Very young kids are drifting away while tweens and teens are watching more. Season 4 has been the most successful season so far and I predict that it will either get slightly better or go down again according to the trend. The content is no longer purely kid-oriented and Dan knows that. Everyone knows that. As the cast grows older, so does the material. And seriously, no one should watch it purely for the shipping as described by iStart a Fanwar. Heck, I practically ignore the shipping while watching a new episode and just look for tiny relationship moments during the reruns.