User blog comment:Sockstar1/Creddie Is Canon/@comment-4559766-20121124181703

Creddie wasn't endgame as such, but the Creddie kiss was part of the closure to Carly's character. Ever since Carly and Freddie's first scene together, their relationship has been built up and up and up and finally the entire storyline came around full circle in their last scene together.

I've gotta say though, and I say this at the risk of angering any Seddie fans (I sincerely apologise if I do), a Sam/Freddie kiss wouldn't have had anything close to the power behind the Carly/Freddie kiss.

I'd say Cam, Spam and Sparly friendship are the pairings that won out overall.