User blog comment:The Sam Puckett/Seddie/Creddie: Which Was Planned From the Start?/@comment-3553219-20110708232133

I do think there was a general plan from the beginning. By the time he made iCarly, Dan was a pro at these type of shows. He knew too much about the fan base to not know that shipping would be a huge part (although probably not this huge) and to not have some sort of plan for it. Now, that doesn't mean anything was set in stone or is set in stone now. But I do think it was always intended to be Seddie. Both because of his preference for love/hate and the idea that the two side characters could get together and not have the main character tied down. That last bit was a miscalculation because at this point, iCarly is an ensemble with all three being equally important to viewers (even if you hate Sam and love Carly or vice versa they both evoke a strong emotional response neither is merely a side character in practice).

There was a lot I didn't like about iOMG. The mood face thing was a little too much (is in love even really a mood?). In order to make it a surprise they didn't really focus on Sam enough. But, as I said below, I think Sam's behavior was pretty well shown to be cause and effect. Freddie said that with her its usually "insults followed by beatings", Sam's face just fell (neither he nor Carly noticed) and then she decided to improve his opinion of her a little bit with Brad there as a shield (just like it seems she'll use Carly for a shield in the promo). She was still Sam: eating in half her scenes, sarcastically swallowing the guac, making out with a ham sandwich etc.

Also, I am pro-Seddie (obviously that makes my entire perspective biased) but I also really love Cam. And if iCarly were older (and I am a little annoyed that that sort of thing is considered "inapproraite but that is a different post) I would absolutely ship them. My only hope for this "arc"  is that the Carly and Sam friendship stays completely in tact.