User blog comment:XxiOMGxx/Why I don't ship Creddie/@comment-4196911-20110909034103

I'm mostly in agreement. I think if Dan had wanted endgame Creddie from the beginning of the show, many people feel a better way to have done it was to make Freddie's crush a secret that only the audience knew about. If he had done that, it would have been easier to give Freddie's crush a more serious and less comedic edge, while at the same time making it easier for more of the audience to root for the ship to happen. If Freddie's crush is a secret, it's easier for the audience to sympathize with him as he suffers in silence when Carly is running around with other guys - instead of, say, watching him rub salt in the wound and taking perverse satisfaction when finding out that Griffin collected Pee-Wee Babies and it was a deal-breaker.

Will Carly ever find out how Freddie feels? Will he ever have the courage to tell her? If he tells her, will she like him back? These are all questions the audience could have chewed on for a long time if Dan had set things up slightly differently. Instead, he answered all three of these questions in the very first episode and mostly played things for laughs.

Secret feelings and being in denial DOES exist in this show, but it's used in the service of Sam-Freddie, not Carly-Freddie.