Talk:IDate Sam & Freddie/@comment-3987868-20110517161054/@comment-3174012-20110518065710

And to expand on what LiSi said, iSYL was put on a holiday, on monday I believe; therefore more people are at home doing nothing compared to a friday night, where people go out. BUT iOMG is the most "talked about" episode (twitter media etc).

But this episode is a season premiere, which usually garners more viewers. It's possible to reach 8 million+ viewers or even more, with the right timing and marketing.