Talk:Seddie/@comment-4233280-20120513203205/@comment-3553219-20120513215828

It goes even deeper than that. Overall cable viewers (not just Nick) left over the last two years. If you look at the Cable Top 25 the numbers it takes to be number 1 now are vastly lower than they would have been two years ago. A number one now may not even have cracked the top 25 awhile back. People have moved to DVRs (DVR views aren't really counted), streaming and other sources. So, numbers aren't even an accurate way to measure success. Audience share is. That is the percent of people watching.

If there are one hundred people in one room and fifty watch iCarly. And there are fifty people in another and twenty five watch iCarly. Well, iCarly is still get 50% of the availble people regardless.

The problem with ratings now is that they aren't even doing well in audience share anymore. Or other forms of media like iTunes (where they used to dominate). But that is fairly recent.