Talk:Seddie/@comment-3180503-20150309155407/@comment-14284535-20150309175429

I think he intended Creddie 100% from the start and never realised that the structure of the lead characters (single lead male, two generally dissimlar lead females) would automatically create a ship rivalry - unless his paedophilia is so great that he planned Spencer to be with Sam.

He would have seen the direction of the shipping if he checked things like fanfiction.net, where Seddie was prevailing. If we take this further, I imagine iKiss was his way to throw Seddie a bone. Then he wrote iTwins to have a Sam look-alike with Carly's personality to say, "see, Carly will love Freddie because her similar personality to Melanie" rather than, "all of the things that she liked about Freddie are based on genetics rather than personality."

Then he shows Carly's jealousy in iThink They Kissed to try and get Creddie back on track. Unfortunately, most of the writers prefer Seddie, so that gets derailed. Finally, he just gets rid of everyone who is not on board with the Creddie ending.