User blog comment:CreddieLuv4eva/"Is it too late for you to love me?" Analysis Blog/@comment-4542190-20120623195248/@comment-3473808-20120624215734

Yeah. And I think he also may have hidden it from Sam so as not to hurt her feelings, as evidenced when he played innocent about it. Thats shows right there that Freddie isn't trying to get Sam "jealous" (because like you said, that's not Freddie) by pretending to have feelings for Carly, he obviously does and seems to want to keep it a secret for now because he doesn't want to hurt Sam's feelings and probably isn't sure about how Carly feels.