User blog comment:Churchpants/*Why* Does Sam Love Freddie??/@comment-3048370-20110716202812/@comment-4143080-20110717001248

@Jon, I understand what you're saying, don't get me wrong. In a way, it did come out of nowhere, but also there's been tons of buildup in the past. Maybe if Dan hadn't been so focused on other projects like Victorious during the filming of Season 4, Seddie would have been done differently. But there's no denying that in season 2 and season 3 episodes it's made clear that Sam has feelings for Freddie before he has muscles.

The reason why it was rushed or 'sudden' in iOMG was merely a mistake on the writer's/director's part. It has nothing to do with Sam's character liking Freddie for his body development.