User blog comment:Cartoonprincess/Why Carly is *NOT* Acting OOC in iLMM/@comment-3984115-20110813120231

Also, remember that these are Dan's characters and that he can do whatever he wants with them.

Things like this are really starting to go on my nerves. The more, because this phrase is usually used when Dan did something the speaker likes. It is almost never used when the speaker dislikes Dans ideas. :-|

Yes, of course Dan invented iCarly, including all the characters. Therefore he's free to do whatever he wants with them. But: Did he invent iCarly just out of plain boredom? Just to fill his free time? NO!!

Dan wants to earn money with it! To achieve this, he needs viewers (which is basically us). And he should be looking not to drive his viewers away, so he should depict "his" characters realistically. If he wants "his" characters to act OOC, the audience will get confused and possibly stop watching the show.

So: No, he's NOT free to do whatever he wants.