User blog comment:The Sam Puckett/Seddie/Creddie: Which Was Planned From the Start?/@comment-2032682-20110707195536/@comment-2032682-20110708091435

I think people would be naive if they didn't realise that Nick probably ordered Dan to make an episode about a kiss in the same week they built an entire theme up using multiple different shows that all just happened to involve kisses.

Dan has overall creative control, but he's getting paid by Nick. He is answerable to his bosses at Nick and does get told to do an idea because they wanted to plan a theme. The summer episodes iBeat The Heat and Trapped in an RV, the green theme for iGo Nuclear (no-one in their right mind creates Green Message episodes because they suck hardcore, Dan hates message episode so he's even less likely to do one of his own accord) episode, and he'd also get told to not do an idea if the execs were uncomfortable with it..

@sinjin, Sam had a crush on Spencer. That's out there, it's canon. It seems ridiculous to me that she'd say that at the same time as she was crushing on or "falling in love" with Freddie. That's another of my big points against anything being planned until iOMG.

Why would anyone have 'planned' Seddie from the start, yet randomly mention in an episode a half-dozen before the big Seddie reveal that she was crushing on Spencer?