Talk:Seddie/@comment-3180503-20141129185203/@comment-24341760-20141130021210

Agreed that the shipping messed the whole thing up for icarly. I think the writers had a plan (I happen to think it was Seddie), but when Dan discovered this magical new thing called shipping on the Internet, that became more important to him than the show itself. He started writing stuff for both ships in a way that didn't make sense, but generated a lot of buzz. The worst example of this was I start a fan war, a whole episode devoted to shipping which was designed to, in fact, start a fan war and then berate viewers for taking sides. He wanted to have his cake and eat it too.