User blog comment:The Sam Puckett/iLost My Mind did not need a kiss/@comment-3553219-20110818165634

Respectfully, disagree. I think Sam was too terrified and insecure to even be able to listen to anything Freddie had to say. It's why she wouldn't let him talk in her room. She was so convinced he was going to reject her and so embarrassed that she couldn't even deal with it. If Freddie wanted to break through the only thing he could do is action. Sam is a very physical person (not just fighting with Freddie but always playing games like slap game, often cuddling with Carly, standing very close to people etc.) and she responds to physicality. Sam and Freddie are fundamentally different with each other than Carly and Freddie or Carly and Sam are. Carly uses words and needs to talk everything through. Sam needs action.

The kiss was obviously not a ratings ploy since they didn't advertise it at all. It was the only kiss we hadn't seen.

I do agree that, unfortunately, they will probably keep Freddie's feelings vague so it doesn't totally kill Creddie. But I do think the kiss was the only way that Seddie moment could have happened.