User blog comment:ImmaFatCake/The Highs and Lows In Viewership/@comment-3104644-20120502162346

Yeah, it is pretty stupid the way Nick advertises their stuff. I know at the beginning of Victorious Season 3, they would air new promos at unusual times (some immediately following the new episode, some during reruns of shows such as iCarly or even Bucket and Skinner's).

Because ratings are done for ad revenue, if a show isn't doing too good, chances are it's not going to be advertised too much. Sure, that doesn't really excuse why we're getting so much Victorious nowadays and very little iCarly compared to before (though i'll get to something on that in a bit), but still. Hence why people claim Nick treated True Jackson VP so poorly, because that show was overall flopping in the ratings, they probably couldn't afford too much to advertise for it. Same deal with Bucket and Skinner's and Supah Ninjas.

On a different note, I e-mailed nickandmore last week, asking what his insight on all this is, saying things like "do you have any idea what's up?" and "what's your say on how Nick treats Victorious in comparison to iCarly?" He said he's getting tired of trying to get to the bottom of this because he just thinks it's not worth it in comparison to trying to enjoy shows in general. He also mentioned something about how Victorious has been doing just about as well as iCarly in recent months with the kids and young teen demos, and that's why he thinks Nick is filling so many of their slots with it, to try to improve their overall demo ratings day-to-day, even if it's not the best method.

Also, to conclude, while I will agree that How to Rock most likely won't be much of a success, at least it's doing better than Supah Ninjas (which got renewed back in March). That show can be placed with the likes of some of the earlier 2000's era Nick shows like Danny Phantom and Ned's Declassified School Survival Guide in a group of "shows with ratings that overall left something to be desired, but for the most part were pretty enjoyed".

Though to end this, we still do have that huge movie special Dan mentioned back in November. Let's see how well that turns out! :)