User blog comment:Creddie 4 real/Who does Sam like in iOMG?/@comment-3276102-20110403165607

As I see it, the promos have been dropping hints that Sam is in love with Freddie, with all the subtlety of a sledgehammer.

The only thing that is stopping me from suspecting that this is a fake-out is Dan Schneider's statement, "The promos aren't just teasing you."

However, I agree with everyone who believes that Freddie wasn't talking about himself in his speech to Sam.

It really looks to me like Freddie honestly believes (as Carly does) that Sam is in love with Brad, and he was encouraging Sam to act on her feelings.

Either because he doesn't return Sam's feelings for him (or doesn't yet realize that he does return them) or because he thinks that this is what Sam wants, and he wants Sam to be happy.