User blog comment:Cartoonprincess/Was The Arc a Mistake?/@comment-3224360-20110822020439

I don't think the Seddie arc is a mistake. I think iStart a Fanwar was the mistake here. Shipping is a HUGE part of iCarly. And any fan (even one who doesn't poke around on the online forums) can see that. There were already a bunch of shipping episodes even before the premier. So, as funny as the episode was, I don't think Carly/Dan's "big" speech at the end there was necessary.

As for the Seddie arc... I don't really have an opinion. Personally (and I'm going to be honest here), I'm only immensely enjoying this arc because the chain of events parallels a favorite ship of mine from another fandom that didn't 'exactly' become canon in the series' lineup. So I'm not really a huge Seddie fangirl in retrospect. If I were, I'd absolutely love it. But since I'm not, I can point out some very obvious flaws.

It seems as if Dan's always trying to make everyone happy all the time. Balancing out ship episodes and whatnot. But here, this is the big change: A 5-episode Seddie palooza! ...But I'm starting to worry. I really doubt Dan even likes any of the pairings. Which might mean that he's just toying with our heads again and everything will turn out normal at the end of the series (of course, he'll probably add a little Creddie ep/moment to even things out before the ending). Now, here's the thing: I. HATE. THAT. All this drama just to give us something to chew on? THAT IS NOT HOW IT WORKS. I know Dan tries to keep all the fans happy, but the thing is that with drama, you just can't do that. There has to be change or else people won't take it seriously. I understand iCarly started out as a comedy - and still continues to be one - but now it seems to be edging more towards being a dramedy. And I think Dan needs more work writing for that.

In short, I don't think the Seddie Arc is a mistake. That is, as long as it has some effect on the series afterwards. But if it's (as you said) just to get more viewers, then yeah. Fail.