Talk:Creddie/@comment-2032682-20120424210742

I wonder if anyone is going to blame Creddie in iOAR for it's poor ratings.

My opinion is that the ratings have been completely destroyed every since the Seddie arc began.

Sure, iOMG got good ratings, but it went down again for iLMM, down again for iDS&F, rose slightly for the next and then nosedived for iLove You.

This will be seen as an object lesson in not pandering to online fanbases. The execs and even Dan likely have no knoweldge at all of why Seddie seemed so popular (because fans of non-shipping and other shippers quit talking about the show online because of being attacked by the "Warriors"), and ordered a 5 episode arc just for Seddie.

5 episodes on a storyline is basically unprecedented at Nick.

Dan expected he was going to beat iSYL with these episodes (he tweeted that specifically several times), and I'm sure the Nick execs felt the same. Instead several of those episodes were the lowest rated in the history of the show.

It just hasn't recovered. The show was basically 'old' and at that point someone can easily stop watching and never come back. And that obviously happened once people saw Seddie happen in iLMM, they tuned out because they expected Seddie to get together and be 'endgame'.