Talk:Creddie/@comment-5679407-20121122051557/@comment-2032682-20121122063856

In-universe their relationship was explained from Freddie's side as enjoying the physical relationship. Ie the kissing. When they actually had their relationship it didn't work out, and all they had left was the physical relationship, hence the kissing before breaking up for good. He never fell in love with Sam, he just enjoyed making out with her, but not even that could keep him in the relationship itself for more than a couple of weeks.

The meta reason was for Fanservice/Pandering to Seddie fans.