User blog comment:Lotstar/Is iCarly Being Dragged On For Too Long?/@comment-2032682-20120513085023

It hasn't dragged on too long, it's been written in a way that has dramatically effected it's longevity. I would suggest two big reasons:

The Seddie arc cost the show about 30% of it's viewers before the arc, and continued spiralling downwards where it's now at 50% of pre-Seddie ratings.


 * Seddie clearly isn't as popular as Dan thought it was. We could see him before the arc aired expecting it to beat iSYL and it didn't come close and he quickly shut up about ratings when the rest of the episodes tanked. It obviously isn't as popular as it is online. Frankly the reason it's popular online compared to Creddie is because Creddie fans were abused and hounded out of the fandom by the "Seddie Warriors". Our supporters have been beaten into the dirt, and dozens of them got tired of being told they aren't 'true fans' of iCarly so they simply quit.


 * The Seddie arc weakened Carly's importance. Many of the episodes in that season were wasted with Carly-only B-Plots, while the Seddie arc happened. Miranda and Carly are popular characters, and sidelining the star of the show also caused people to tune out. The shows strength was interaction between the 4 major characters. Instead the show turned into iSeddie with Carly relegated to B or C plots with Gibby, or random one-episode boyfriends.

These two factors combined to cause a 50% ratings of the show.